The Exorcist, though gruesome in nature, became a catalyst within the New Hollywood movement for the reexamination of the horror genre. Taboo subjects that filmmakers never considered to use in their films before were now considered in order to revamp the way that people thought about films.
However The Exorcist is also an example of the marketing schemes done for New Hollywood blockbuster films in the 1970s in order to not only pull production companies out of financial slumps but in order to ensure a profit as well. Films like Jaws, The Godfather, Airport, and The Exorcist were movies based on books that were made in order to ensure an audience (King, 54). Also, along with Jaws, The Exorcist was one of the first movies to be given both saturation television advertisement and wide release, a method that was once reserved for cheaper films but soon became the average method of film advertisement and distribution (King, 55).
Through the gore, the horror, and the creative impact of a film, it’s important to see the qualities of a film as a business because a film is simply an investment that seeks a profit.
King, Geoff. “New Hollywood Cinema: an introduction”. Columbia University Press, 2002.